Online and in-store payments in one place: Barion now owns Okoskassza

Until now, merchants have mostly known Barion for online payments. Now, a new chapter begins: PSC CEE Kft., the company behind Okoskassza/SmartKassa, is joining the Barion Group.

This is an important milestone for us, as it opens the way for merchants to manage their online and in-store payment solutions with a more unified approach, within a single service environment.

The goal is clear: to make payment operations simpler, more transparent and more convenient for merchants — both online and in physical sales environments.

What does the merger mean in practice?

As part of the transaction, Barion became the 100% owner of PSC CEE Kft. PSC CEE Kft. became known in the Hungarian market through the Okoskassza brand, especially in the field of in-store payment solutions, electronic cash registers and card terminal services.

In practice, this means that Okoskassza’s familiar product portfolio will continue to operate as part of the Barion Group. This includes online cash register solutions, terminal-based services for card acceptance, and SoftPOS, which enables card payments on an NFC-enabled smartphone.

This merger does not mean that the services merchants are used to will disappear. For Okoskassza customers, our aim is to ensure continuity: existing services will remain available, and the familiar expert team and technology will now be supported by an internationally recognized Hungarian fintech company.

Why does this matter for Barion merchants?

For merchants, payments are rarely limited to a single channel anymore. Many businesses sell both online and in physical locations: through a webshop, in a store, at events, at pickup points or in mobile sales situations.

These channels often mean separate systems, separate providers and separate administration. The goal of the joint operation of Barion and Okoskassza is to make these processes simpler and more transparent.

Our vision is that, in the future, merchants will be able to think about their online and in-store payments in a more connected way. This can mean more efficient operations, less administration and a more consistent payment experience — for merchants and customers alike.

For Barion, payments have always been about removing friction from the purchasing process. In an online environment, this means a fast, secure and convenient payment experience.

With Okoskassza joining the group, Barion gains specialist knowledge and a product portfolio tailored to physical payment scenarios. This complements Barion’s online payment experience well, and creates an opportunity to bring these two worlds closer together.

Commenting on the transaction, Sándor Kiss, CEO of Barion, highlighted that the goal is for Barion to provide more unified, transparent and convenient solutions across every payment channel. This is not only a technological question, but also an important merchant need: the simpler it is to manage payments, the more attention can be devoted to growing the business.

Barion merchants can already learn more about Okoskassza’s in-store payment solutions on our website. For businesses that accept payments in a physical store, through in-person sales or in a hybrid model, these solutions may be especially relevant.

In the coming period, we will continue to communicate in more detail about the changes and benefits the merger will bring to merchants. Until then, it is worth exploring the Okoskassza product portfolio on the Barion website — and, if relevant, requesting an offer for the in-store payment solution that best fits your business.